Skip to content

Privacy Policy

Last updated: November 4, 2026

JuvaJewels is a United States-facing jewelry store operated by JuvaJewels LLC. This Privacy Policy explains what personal information we collect, why we collect it, how we share it, how long we keep it, and the choices available to you.

This policy applies to juvajewels.com, our checkout, and our customer support channels. It does not apply to third-party websites or services, including PayPal, which has its own privacy policy.

Information we collect

We collect information you provide directly, information created when you use the site or place an order, and information we receive from service providers.

  • Contact and order information: name, email address, phone number, shipping address, billing address, order contents, order value, and order history.
  • Payment information: the payment method used, PayPal transaction identifiers, payment status, and information needed to process refunds or disputes. We do not receive or store your full payment card number.
  • Account information: login credentials and account preferences if you create an account.
  • Device and usage information: IP address, browser type, device type, operating system, pages viewed, referring URL, approximate location derived from IP address, and cookie or similar identifiers.
  • Communications: messages you send to customer support, review content you submit, and your marketing preferences.
  • Fraud and security information: information used to detect fraud, abuse, unauthorized access, and other security risks.

How we use personal information

We use personal information for the following purposes:

  • To process and fulfill orders, including payment authorization, shipping, delivery, returns, refunds, and warranty claims.
  • To communicate with you about your order, account, returns, and customer service requests.
  • To send marketing emails or messages when you have opted in, and to measure the performance of our marketing.
  • To operate, maintain, and improve the site, including analytics, debugging, and testing.
  • To detect, prevent, and address fraud, abuse, security incidents, and violations of our Terms.
  • To comply with legal, tax, accounting, and regulatory obligations, and to respond to lawful requests.
  • To establish, exercise, or defend legal claims.

Legal bases for EEA and UK visitors

If you are in the European Economic Area or the United Kingdom, we rely on the following legal bases for processing your personal information:

  • Performance of a contract: to process your order, provide customer support, and handle returns or warranty claims.
  • Legitimate interests: to operate and improve our business, prevent fraud, secure our site, and conduct analytics that do not override your rights.
  • Consent: to send marketing communications and to use non-essential cookies or advertising technologies where consent is required.
  • Legal obligation: to keep tax, accounting, and transaction records and to respond to lawful requests.

Cookies and similar technologies

We use cookies and similar technologies to keep your cart and checkout working, remember preferences, measure site usage, and support advertising. The categories we may use include:

  • Strictly necessary cookies: required for checkout, cart, security, and basic site functionality. Disabling these may prevent you from completing an order.
  • Analytics cookies: help us understand how visitors use the site. We may use Google Analytics 4 for this purpose.
  • Advertising and measurement technologies: help us measure and improve advertising. When we run advertising, we may use technologies provided by Meta.
  • Email and marketing technologies: help us manage marketing preferences and measure email engagement. We may use Klaviyo for marketing email if you opt in.

How we share personal information

We do not sell your personal information for money. We share information with service providers that help us run the store, and in the limited circumstances described below.

  • PayPal: to process payments, authorize transactions, issue refunds, prevent fraud, and handle payment disputes or chargebacks.
  • Fulfillment and shipping partners: to pack and deliver your order. We share the name, shipping address, and order details needed to fulfill the order.
  • Resend: to send transactional emails such as order confirmations, shipping confirmations, and customer support messages.
  • Klaviyo: to send marketing emails and manage marketing preferences if you have opted in.
  • Google Analytics 4: to measure site usage and improve the store.
  • Meta: to measure and improve advertising when we run Meta advertising campaigns.
  • Hosting, infrastructure, and IT providers: to host the site, store data, secure systems, and provide technical support.
  • Professional advisers: accountants, lawyers, insurers, and auditors when needed.
  • Legal and safety: to comply with law, respond to lawful requests, protect our rights, prevent fraud, or protect the safety of our customers or others.
  • Business transfers: in connection with a merger, acquisition, financing, reorganization, or sale of assets, subject to appropriate confidentiality protections.

Sale, sharing, and advertising

We do not sell personal information for money. Some sharing of identifiers and internet activity with advertising and analytics partners for cross-context behavioral advertising may be considered a "sale" or "share" under California law.

You can opt out of that sale or sharing using the method described in the "Do Not Sell or Share My Personal Information" section below. You can also control cookies through your browser settings and the opt-out tools offered by advertising platforms.

Retention

We keep personal information only for as long as we reasonably need it for the purposes described in this policy. Retention periods depend on the type of information and our legal obligations.

  • Order, payment, and tax records: generally up to 7 years after the transaction, to meet tax, accounting, and legal requirements.
  • Customer support records: generally up to 3 years after the last interaction, to resolve follow-up questions and improve support.
  • Marketing preferences and suppression lists: kept until you opt out and for a short period afterward so we can honor your choice.
  • Analytics and cookie data: kept for the period configured in the relevant tool, which we aim to keep no longer than necessary for the purpose.
  • Fraud prevention and security records: kept for as long as needed to protect the store and our customers.

Your California privacy rights

If you are a California resident, you may have the following rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, subject to applicable exceptions:

  • The right to know what categories and specific pieces of personal information we collect, use, and disclose.
  • The right to request deletion of personal information we collected from you.
  • The right to request correction of inaccurate personal information.
  • The right to opt out of the sale or sharing of personal information.
  • The right to limit the use or disclosure of sensitive personal information. We do not deliberately collect sensitive personal information.
  • The right not to receive discriminatory treatment for exercising your privacy rights.

Your EEA and UK rights

If you are in the European Economic Area or the United Kingdom, you may have the right to access, correct, delete, restrict, or object to our processing of your personal information, to receive a portable copy of information you provided, and to withdraw consent where processing is based on consent. You also have the right to lodge a complaint with your local data protection authority.

How to exercise your rights

To exercise a privacy right, email us at [email protected]. Include enough information for us to understand and verify your request, such as your name, the email address used for your order, and your order number if you have one. We may ask for additional information to verify your identity before acting on the request.

You may use an authorized agent to submit a request where applicable law allows it. We may require proof that the agent is authorized to act for you.

We aim to respond within the time required by applicable law. If we need more time, we will tell you why and when to expect a response.

International transfers

We are based in the United States and use service providers in the United States and other countries. If you access the site from outside the United States, your information may be transferred to and processed in countries that may have different data protection laws. Where required, we use appropriate safeguards for those transfers.

Children's privacy

The site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us and we will take appropriate steps to delete it.

Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Please use a strong, unique password if you create an account and contact us promptly if you believe your information has been compromised.

Changes to this policy

We may update this policy to reflect changes in our practices, technology, or legal requirements. The updated policy will be posted on this page with a new "Last updated" date. If a change is material, we will provide additional notice where required by law.

Do Not Sell or Share My Personal Information

To opt out of the sale or sharing of your personal information for cross-context behavioral advertising, email [email protected] with the subject line "Do Not Sell or Share." Include the email address used for your order and, if you have one, the order number associated with your request. We may need to verify your request before we act on it.

You can also control cookies through your browser settings and the opt-out tools offered by advertising platforms. Opting out of sale or sharing does not stop all advertising; it means we will not use your personal information for cross-context behavioral advertising.

Contact us

Questions or requests about this Privacy Policy can be sent to [email protected].

You can also write to:

Cheyenne, Wyoming, Cheyenne, WY, United StatesCheyenne, Wyoming 82001United States

For order help, visit our Contact page.